Setting
Up Editorial Board Visits
| When
should I request a meeting with the editorial board of my newspaper?
Ask for an editorial board meeting whenever
an issue important to your organization is being debated or
highlighted in the news.
What is the purpose of meeting with
the editorial board?
An editorial in support of your
issue can influence policymakers and public opinion in your
community. You want to present the issue, answer any questions
they have and ask them to write an editorial in support of your
issue. Sometimes you may provide an update or background on
an issue without asking for an editorial. |
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Speak Up!
Speak up for people who cannot speak for themselves. Protect the rights of all who are helpless. Proverbs 31:8
What does the Lord require of you but to do justice, and to love kindness, and to walk humbly with your God? Micah 6:8 |
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Whom should I contact to schedule
the meeting?
A small newspaper’s positions on issues
are generally decided by the publisher or by the managing editor.
Editorial positions at larger newspapers are determined by an editorial
board. Contact the secretary of the editorial page editor and ask
what their procedures are for scheduling an editorial board meeting.
Some will ask you to put your request in writing. Be prepared to provide
a summary of the issue, a brief explanation of why the paper should
care about it (how it impacts the local community) and why they should
talk to you.
Who should attend from my organization?
Limit to three or four the number of people
you take to an editorial meeting. Possible choices include the chief
executive officer; the chief operating officer; someone, such as a
refugee, who is affected by the issue; someone who can answer operational
questions; someone conversant with legislation regarding the issue;
and your communications professional. Each person selected should
be prepared to answer questions or add to the discussion in a substantive
way.
What information should I provide?
Prepare a kit with information that explains
and supports your position—facts and figures, a backgrounder
on the issue, a statement of local impact, brief human interest examples
of how people are affected locally and nationally, basic information
about your organization, a bio of your president, and contact information.
Take this with you.
What is the average timeline
for this activity?
Plan ahead! With small newspapers, you may be able to schedule an
appointment for the next day. With larger newspapers, you may need
to write a letter, wait a week for a response and another two weeks
for a meeting if they are interested in your issue. The time required
to write and publish the editorial following your meeting will vary.
Is it worth all the trouble?
It is valuable to establish a working relationship with the editorial
board. It is easier to manage a crisis if they are acquainted with
your program, staff, mission and good work.
More Practical Advocacy Tips
Contacting legislators in writing
or by phone.
Visiting legislators in person.
Writing letters to the editor.
Writing op-ed articles.
Page updated June 16, 2003.
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NOTICE
Regarding Congressional Mail
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